For hundreds of years diamonds have represented love & beauty although they have also been controversial for a multitude of good reasons.
From poor working conditions, wars, corruption & money laundering, exploitative & questionable mining practices, earth diamonds aka mined diamonds are fast losing their shine & becoming replaced with ethically produced diamonds.
The most significant reason for this is the introduction of new technologies centered around the production of ‘laboratory made’ aka ‘lab diamonds’ also referred to as ‘ethically produced’ diamonds. These gems, sidestep all the controversial issues around mining practices & are a sustainable alternative, manufactured in modern, controlled environments.
No more burning of thousands of litres of diesel each day & the disruption of thousands of tons of soil in the hope of finding a few mediocre quality earth diamonds. Ethically produced alternatives are mostly made utilising green energy & therefore create little to no environmental issues.
But what exactly are ethically produced diamonds?
Manufactured using advanced chemical vapour deposition technologies, ethically produced diamonds duplicate the molecular structure of an actual earth diamond effectively duplicating the earth diamond material.
An ethically produced diamond is 100% a diamond because it is grown from a slither of natural diamond known as a diamond seed.
Diamonds are C6 on the periodic table & whether its earth mined or ethically produced, both are C6 & produce an identical uncut gem which then gets cut & polished into a magnificent diamond by the same expert cutters who have always cut earth diamonds.
Ethically produced diamonds are 100% diamonds & are visually, physically, & chemically identical with identical properties of hardness & lustre.
Thankfully this new technology sidesteps all the controversial aspects of traditional mined diamonds & we can now enjoy the most magnificent diamonds, knowing that no environmental harm or exploitive activities have taken place throughout the entire supply chain.
The real winner here is you.
So then, what is ‘WE DON’T MINED’
Mark Gold’s commitment to progressive design & technologies is at the core of our brand DNA & this led us to introduce an initiative titled, ‘WE DON’T MINED’
Whilst we focus on magnificent design & production, we wholeheartedly respect our clients decision, whether they choose an earth diamond or an ethically produced diamond & we are here to guide & educate.
We are here to produce the most magnificent jewels for our fabulous clientele whilst honouring traditional handcrafting techniques.
